110th Anniversary Look Back

Being the World's Oldest Family-Owned Dealership, you never know who's going to walk through the doors each day - a rather uneventful day in November 2018 became a day to remember when actor/comedian Michael Winslow dropped in on his way to the airport!

While Kegel Motorcycle Co originated in Freeport, Illinois, in 1923 the regional Harley-Davidson sales manager at the time asked Grandpa Joe if he would be interested in moving to Rockford to buy out the current Rockford dealer Mr. Johnston. So Joe moved his family to Rockford and bought out the dealer located at 118 N. Madison St. A year or so later the property at 110 N. Madison St became available and the shop was moved there where it stayed until 1975.

It's #NationalStickerDay today and for #365DaysofKegelHD we thought we'd feature some of our dealership stickers from over the years! Do you have any of these? Do you have any Kegel H-D stickers not displayed? Share 'em with us! #kegel365 #harleydavidson #kegelhd #worldsoldest

Today for #365daysofKegelHD we present a classic photo that ran in the newspaper of Grandpa Joe participating in a hill climb in Eagle, WI "many years ago" #kegelhd #worldsoldest #kegel365 #harleydavidson

Another classic newspaper ad, this time from 1924! While we might not have '24s available, stop on down & find out the buzz on the upcoming (20)'22s! #kegelhd #worldsoldest #kegel365 #harleydavidson #365daysofKegelHD

From the archives, a fun notice from our Madison St. location! #kegelhd #worldsoldest #kegel365 #harleydavidson #365daysofKegelHD

This fun photo of Bob Kegel (taken circa 1937 when he was 17 years old) and a friend leaving for a trip to Winnipeg, Canada on a 1937 Harley-Davidson "61" appeared in a later newspaper. #kegelhd #worldsoldest #kegel365 #harleydavidson #365daysofKegelHD

Another classic newspaper ad from our archives that ran March 28, 1986 and features a #TourGlideClassic - anyone own one of those? #kegel365 #harleydavidson #kegelhd #worldsoldest #365daysofKegelHD

It's #NationalMuseumSelfieDay and here's a #365DaysofKegelHD throwback from Karl's 2013 Museum Ride, courtesy of HOG member Mona! Have you been to the #HarleyDavidsonMuseum yet? If so, show us your selfies! #kegel365 #harleydavidson #kegelhd #worldsoldest

In June 1998 the Kegel Motorcycle Co was named #1 in Dealernews' Top100 list! Pictured today is the cover - featuring Carol, Robert, Karl, Mel and Mark - and some fun facts about the dealership in 1998! #kegel365 #harleydavidson #kegelhd #worldsoldest #365DaysofKegelHD