On this day, 93 years ago, an ad ran in the local newspapers announcing our 2nd move in Rockford - up the block to 110-112 N. Madison St!
It reads:
Now In Our New Location
We have purchased the building the building at 110-112 North Madison Street which will be made into one of the largest and most up-to-date motorcycle sales and service garages in the middle west.
Specializing in Harley-Davidson sales and repairs on all other makes of motorcycles.
Rockford Cycle Sales Co.
J.E. Kegel. Prop.
Harley-Davidson Dealer - Bicycles
110-112 N. Madison St.
Phone Main 957
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